Customer engagement requires more than compelling images and text. Giving form to the journey from value proposition to solution, with extensive experience at organizations like Apple, Dell Technologies, and agencies like Rebellion Design Co. and Razorfish, I have contributed to the success of large projects, always steering toward the main message narrative.
This spectrum of work presents some of the many disciplines that I have taken on to enhance creative communication and provide visual solutions to desired goals.
This is the homepage for a site redesign for Axonius that makes cybersecurity software.
A banner on the Apple site to introduce Apple Pay.
Homepage design for DellTechnologies with image sourcing, editing, and production.
UX and production art for the Visa site redesign at Razorfish Ad agency.
Refresh of DellTechnologies design system using Figma to execute new color palette with elevations, font ramp with style designations, grid system for responsive layout, all layout elements like CTAs defined with variables and conditional variants based on primitives, and a complete build out of all components with instructions to the design and dev departments on their proper use.
Design of homepage hero banner using animation for new product promotion for bareMinerals.
Brought in to bareMinerals to direct the redesign of their site to being responsive and instruct the the design team on the proper use of modules. Participated in the redesign of many of the new modules.
Followed up site promotions with email, social, and in-store point of purchase campaigns.
Created many vector illustrations for DellTechnologies including icons, infographics, isometric storytelling, and diagramatic illustrations of SaaS products.
E-commerce site design for Colibrifiore scooters.
Digital and hand done illustrations for various clients like DellTechnologies, World Wildlife Fund, and private commissions.
Creating the Axonious site required the interdisciplinary approach of the entire team. Aside from contributing to the design, my role was as Production Artist because I work quickly and accurately. It is one of the most important phases of a project because the finished artwork is all the viewer ever sees, so it is of the highest importance that everyone's vision is executed properly. We create a final production board that is the hub for project managers, design team, and developers with all assets at scale and links to the site DAM so that the live page is flawless.
